Welcome Email Sequence
What is it and Why you must have it
Do you know when you first visit a website and after 4 seconds this POP UP comes up?
No matter what it sells, whether products or services, you end up on this website for some reason, most likely because you are intrigued and interested.
Well, although you did not even started browsing the various products / services, they want to give you a 10% discount in exchange for your email.
Fantastic isn't it? If you are really interested, you now have an extra incentive!
Who would say NO to a discount?
What about them? Now that they got your email, they are able to send you offers, infos or even
showing you some features of their products/services that you may have missed! (+ the discount)
NOW, TRY TO ANSWER THIS QUESTION:
Which of these three people is likely to get you the most sales?
1. Someone who’s been on your email list for a long time
2. Someone who has just signed up for your free email list
3. Someone who has just visited your website for the first time
The traditional answer is N 1 ; afterall, that person has had plenty of time to check out what you
do and get “nortured” from lead into customer.
BUT THE REAL ANSWER IS N 2.
Think about it - someone who’s been lounging on your email list has already decided not to buy
from you. Or else they would have done it already!
That doesn’t mean you should never sell to them, or that they’re not an important part of your
business—but for most businesses, most new sales come from new leads.
That’s why it is fundamental to have an active welcome email sequence. It’s what you
use to capitalize on “sign-up momentum.”
HOW? By sending 6 emails (1 every ⅔ days) that stimulate the 5 stages of consumer awareness.
These emails will accompany every new potential customer:
FROM "unaware of what you offer" -> TO "be aware that what you offer, it's what they need"
What’s next? After we finally have created your personalized WELCOME EMAIL SEQUENCE, you will be able to take advantage of the following benefits:
#6 Emails
Creation of an automation of 6 emails with specific copywriting
Creative content Content creation with personalized and specific text for each email
Effectiveness
Continuous reminder + provision of information about your offer to
subscribers
Efficient
Hit potential customers (subscribers) from different points (logical and
emotional)
Database Creation of a database and CRM composed of real interested subscribers
Branding
Thanks to this emails, you will be able to share your brand values in "pills"
What this service includes
1) CRM and Database Management
2) POP UP / FORM creation to collect subscribers
3) Lead magnet strategy creation (what to give in exchange for the email)
4) Creation of #1 Email newsletter every 3 months (Black friday, Christmas,
promotion, etc.)
5) Upload of previously collected email contacts (if any) to the new database
Guarantee:
➔ Technical assistance on Whatsapp or Slack during the entire duration of
the collaboration period
➔ Guaranteed functioning of operations forever
